‘Local Witch’
Cookbook

Local Witch is a cookbook and lifestyle brand for anyone who wants to imbue their life with a little bit of magic. Pulling from the rich history of at-home witchcraft, magick, and midwifery, I created a cohesive brand and cookbook with a grounded color palette, gothic-inspired typefaces, and hand-drawn details that add magic to daily rituals.

What I Did
Book Layout
Cover Design
Marketing Campaign

Lifestyle Branding
Merch Design
Social Media